Snapchat’s social entertainment app for young people had seemed to stagnate somewhat over the past few years, but investment in augmented reality for innovative face swap and other features with brands like Coke, Amazon, and Under Armour have led to a resurgence that saw Snapchat jump from seventh to fifth in the global download charts. Top global apps by monthly active users, Q1 2022ĭata.ai called out Snapchat and Shoppee as major movers. Top global apps by consumer spend, Q1 2022įacebook still leads the world in monthly active users, with all four of the top four apps, followed by TikTok, Amazon, Twitter, and others. Other top apps by spend include dating apps like Tinder and the streaming video apps that take up six of the top 10 apps by spend, including Japan’s Piccoma, a manga and webtoons apps. TikTok has rolled out in-app badges and gifts that people can buy to support their favorite creators, which has proved tremendously successful. TikTok does win, however, on consumer spend.
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